Looking into the future we took into consideration fashion, technology and business nuances. Understanding trends is paramount in the ever changing landscape of technology. Then, a thorough review of the current commercial placement of HP was done to understand how HP has gotten to where it is now, in order to develop a more focused design direction for its future. Afterwards, a series of  observations and probings of end user behavior in and around their real-world environment was done. All of these areas gave insight into the context of use of a system to get a broad understanding that goes beyond simple interactions.



The large mass of data collected was first sorted in three phases. Pertinent data points where taken from the data pool during each phase. After some deliberation, more than 1200 individual points were identified as important - these points were then grouped by likeness. Refining each group yielded a small but diverse group of categories. From these categories mind mapping was used to see connections between categories.



Keeping in mind all the possible stakeholders as well as the tools and resources HP needs to consider, we begun the development of possible concepts. Value Chains were created to accompany these ideas, and understand where HP should invest in, and focus on. Programs such as Balsamiq and Sketchflow were used to create app mockups and wireframes and laser-cut models were tested along with the concepts to immerse the users in a complete experience where both the tangible and digital were present. Usability testing was done to evaluate the products, and its supporting systems. Put to test in a set environment, with persona-archetypes, allowed the team to learn about behavior, and interactive reactions while being used, leading to more thoughtful and refined designs.



Tasked with the realm of education, the team decided to focus on developing a relationship between print and digital mediums, where print was used as the prime source with a digital experience to enhance and support it. By focusing on specific moments in the daily life of our users, and pairing it with research from innovative technologies, the focus became about connecting users to information and to each other. Through these new concepts, HP could become a leading educational force which allows students and teachers to connect and grow, featuring an interconnected system involving both products and service ecosystems. 



As a team, over four new products and six new services were created, along with groundbreaking platform and marketing strategies that would allow for HP to impact and innovate various markets. The complete set of all the concepts can be seen below in detail.


A very special thanks to John McCabe and Michael Felix.
CLC Collaborative Studio.